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Sustainability is Trending


The year of 2020 has shown a rise of awareness in sustainability, and more and more people are adopting sustainable lifestyles. The public is also showing increasing concern about waste, but are still generally apathetic about the wastefulness of the animal agriculture industry, which is a leading cause of greenhouse gas emissions, water contamination, deforestation, and a host of other environmental calamities.

Here are some current trends in food and sustainability as reported by Tastewise.io the leading source for AI enhanced cooking and restaurant information and trends. Their enterprise package costs somewhere north of $10,000 but you can get started for free here. 

The majority of people who eat sustainably do so for their health
The primary motivation people are choosing to eat sustainbly is for their health, and not for environmental considerations. That being said, environmental concerns (including consuming locally, recycling and waste management) are growing in discussions around the globe.

Veganism is the most common form of sustainable eating
A strong link exists between sustainability and vegan/plant-based diets, which is directly related to the health benefits that both lifestyles provide.

Conversations regarding sustainability mainly take place on the coasts
The highest amount of social conversations that center around sustainability happen in coastal states. The reason may be because many of these states have beautiful coastlines, national parks, liberal-leaning politics, and a cultural emphasis on environmental protection.

For sustainable keto dieters, meat still wins over veganism
The vast majority of keto dieters who are sustainably conscious turn to options like grass-fed beef. Vegan keto-dieters look beyond animal products for items rich in fat and protein. This points to an industry opportunity for more sustainable meat options, in addition to protein-rich, low-carb, plant-based products suitable for keto diets.
Source: Tastewise.io 2020 Sustainability Report

Sustainable seafood is popular in restaurants and for home cooks
Meat is the leading option for sustainability-focused consumers in general, but sustainable seafood is the most commonly found category on restaurant menus and in recipes.
Source: Tastewise.io 2020 Sustainability Report

On-the-go items are trending in the sustainable food and beverage space
Beverages in particular are a natural fit for convenient, portable, and sustainable considerations, and they figure highly in sustainable trends.
Source: Tastewise.io 2020 Sustainability Report

Sustainable coffee is on the rise
Many of today’s consumers want to steer clear of coffee that is associated with inhumane labor and harmful environmental practices. They are instead focusing on organic, responsibly-sourced beans, recycled capsules, and fresh brews. Sustainable coffee is also highly prevalent on menus. It’s the third category after sustainable seafood and cheese.

Sustainable juices and smoothies benefit from social media exposure
Juice and smoothie bars that acknowledge consumer interest in sustainable cups and straws benefit from a growing social media exposure, although wasteful packaging is usually not taken under consideration.

Sustainable and healthy foods and beverages will shine in 2020
Sustainable food and beverages showed significant growth in both social conversations and menu offerings in 2019. Consumers are expected to continue demonstrating an ever-increasing interest in health.
Source: Tastewise.io 2020 Sustainability Report

*Source: tastewise.io
Tastewise works with leading CPGs (consumer packaged goods), food service, flavor houses, recipe developers, retail, restaurants, hospitality, and food startups to provide thorough research and insights.

 #sustainability #ai #technology #trending #2020 #tastewise
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